Wednesday, 15 April 2009

Krispy Kreme Donuts - First in line?


Was reading the newspaper and saw that Krispy Kreme is coming to Malaysia. Well, i heard the rumours a couple of months back, but i guess this time is it certain.
And it is opening on the 27th Apr 2009 at Berjaya Times Square.

And whats the big deal with donuts huh? We have J.CO, Big Apple, etc, all trying to stuff us silly to make us fat Malaysians? hehehehe

Excerpt from

Krispy Kreme Doughnuts to open store in Berjaya and Mega mall


Doughnut chain plans second outlet in Mid Valley by May

KUALA LUMPUR: Krispy Kreme Doughnuts, a well-known US brand, will open its first flagship store in Berjaya Times Square on April 27.

Berjaya Krispy Kreme Doughnuts Sdn Bhd, a subsidiary of Berjaya Corp Bhd, is the operator of Krispy Kreme Doughnuts chain in Malaysia.

Krispy Kreme Doughnuts Inc international marketing manager Carlo Fajardo said the company planned to open the second outlet in Mid Valley Megamall in May.

“The investment per outlet varies from RM500,000 to RM1mil depending on the store concept and location. Our target locations are shopping malls, transportation hubs, office buildings and colleges,” he told StarBiz.

The 1,600-sq-ft full-service Krispy Kreme store in Berjaya Times Square will feature the “Doughnut Theatre” where customers can watch the doughnut-making process.

“The store’s doughnut-making machine can produce and glaze nearly 18,000 doughnuts a day.

“We will give away the ‘Golden Ticket’ prize to our first customer in line to purchase a dozen Krispy Kreme Original Glazed doughnuts when the door opens at 10am on April 27,” he said.

The winner will win a year’s supply of Original Glazed doughnuts.

Fajardo said the company was optimistic on the demand for its products as more potential customers were exposed to the brand.

“We are confident that our customers will find our doughnuts and coffee are able to satisfy their needs. Hence, we are bullish that we will win a fair share of sales in the doughnut category in the local market,” he said.

Krispy Kreme appealed to consumers from a wide cross-section of ages, educational background, income and lifestyles, he said.

He added: “We look forward to accelerating our growth in Malaysia. We are sampling 6,000 boxes of a dozen each of Hot Original Glazed doughnuts in the Klang Valley and nearby communities to share the Krispy Kreme experience.”

Krispy Kreme will offer 16 varieties of doughnuts and two types of coffee in Malaysia.

So I went online and checked out their homepage and saw this.


Get there early and get these rewards:

1st Customer - Get Golden Ticket - ONE YEAR Supply
2nd Customer - Get Silver Ticket - 6 Months Supply
3rd Customer - Get Bronze Ticket - 3 Months Supply
4th - 100th Customer- Get 1 Month Supply
101th -300th Customer - Get A Cup of Coffee

Fuyoh, its on a Monday, and i bet people will be camping there from at least 7.00 AM onwards, so for those folks who works in that area, be prepared for traffic jam hehehehe...

I can imagine the trail of human traffic jam leading up to the Krispy Kreme store that morning.

Its almost like the last minute rush to pay your traffic summons, but instead with more passion and kiasu-ness (can win a years supply of donuts woh, the winner sure eat until fat fat)



Iris said...

Great news. Being the first 100th customer is good enough for me. Anyone want to go with me:P

Neo said...

Let's camp there tonight! Start early mah,... guarantee first customer!!!

calvaryzone said...

i think you want to be the first 100th, you also need to be there by 8.00 AM.

wah, you really super kiasu ar hahahaha

HuWe said...

I'm not a doughnut lover... So,I won't camp there. But if the promotion is on Japanese food such as sushi.. i'll go and camp there the day b4. One year supply of sushi is far more worth it.. hahahaa.

Alvin said... it really that nice? i've tried their most famous one...forgot the name. it's the one with white sugar topping. to me, it's nice, but it's just too sweet.

calvaryzone said...

Wah, a years supply of sushi? Thats a great idea too. See when Sushi King got such offer.

Haven't tried Krispy Kreme before, but have tried the others. For RM2+ per donuts, i think it is too expensive. Perhaps we should just stick with good old Dunkin Donuts?

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